Are Pharmacists Using the Internet for Work Reasons?

by Bernadette Cognac

Pharmacists' Internet Use

Internet use has not changed very much for pharmacists since 2011, according to Kantar Media's Sources & Interactions Study: Pharmacy Edition. This group of healthcare professionals still conducts about the same amount of Internet sessions for work reasons. But the length of an average session has increased by about a minute and a half. When compared to physicians, pharmacists tend to conduct about one fewer Internet session per week but spend between 1 and 2 minutes more per session.

Kantar Media’s Sources & Interactions™ Studies offer a detailed examination of healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more. The Pharmacy Edition, conducted every year, is designed to profile pharmacists’ media use in these areas of interest to healthcare marketers and media professionals.

To find out more about the study and specialty-specific data, let us know.

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