MOST POPULAR POSTS
- Almost Half of Doctors Have Participated in e-Detailing at Least Once
- Point-of Care Advertising Infographic
- The Doctor/Patient Relationship Infographic
- Infographic on the Multimedia Consumption Habits of Consumers
- Which Pharma Companies are Making Big Investments to Medical Journal Advertising in 2014?
- Top 5 Drug Products Advertising in Professional Health Journals (Dollars) through February 2014
Kantar Mediaâ€™s Sources & Interactionsâ„˘ Studies offer a detailed examination of healthcare professionalsâ€™ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and...Get the Study View more Studies
GUIDES & DECKSView all Guides & Decks
Doctorsâ€™ media consumption habits are changing. Is this a crisis, opportunity or simply the new normal for marketers and publishers? Download the guide to get a high-level view of physician media habits and advertising trends. Mobile device usage Top professional tasks by device Important information sources Professional journal readership and advertising Healthcar...Download White Paper
Learn more about point-of-care advertising and its impact on consumers in our new infographic. Are adults being reached by POC media? What actions are they taking due to the advertisement? Click here to download this infographic and learn...