GUIDES & DECKS

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Free White Paper: The Impact of Electronic Cigarettes on the Smoking Cessation Industry

Almost 6 million adults use e-cigarettes despite the uncertainties around regulation and health consequences, according to Kantar Media’s MARS Consumer Health Study. E-cigs are quickly becoming a top competitor for both OTC and prescription smoking cessation products. This free guide gives you: A profile of the average e-cigarette user and how this person...

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INFOGRAPHIC

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Point-of Care Advertising Infographic

Learn more about point-of-care advertising and its impact on consumers in our new infographic. Are adults being reached by POC media? What actions are they taking due to the advertisement? Click here to download this infographic and learn...

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MARS Consumer Health Study is Transitioning Online, Yielding Tremendous Benefits to Clients

by Jayne Krahn |  Evolving consumer trends are shaping the future of healthcare. Similarly, healthcare marketing is adopting a more targeted, patient-centric model. Simply put, agencies and advertisers need more data... Read More

More Dentists Are Using Smartphones for Work Reasons in 2014; Less Using Tablets

by Jaime Brewster |  Dentists are closing the gap with physicians as more are using their smartphones for professional purposes. Since 2011, the percentage of dentists using smartphones for work reasons has increased by... Read More

Dentists are Using the Internet for Professional Purposes Often

by Jaime Brewster |  The Internet has become a major part of a dentist's work life. More than 50% of dentists use the Internet for professional purposes daily or more than one time per day, according to Kantar Media’s... Read More

Johnson & Johnson Spent Almost $23 Million Advertising in Print Medical Journals Through July 2014

by Client Services |    Johnson & Johnson continues to be the top pharma company advertising its products in professional health journals through July 2014, according to Kantar Media. Johnson & Johnson makes up 7% of the... Read More

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