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Insights on the Changing Media Consumption Habits of Doctors

Doctors’ media consumption habits are changing. Is this a crisis, opportunity or simply the new normal for marketers and publishers? Download the guide to get a high-level view of physician media habits and advertising trends. Mobile device usage Top professional tasks by device Important information sources Professional journal readership and advertising Healthcar...

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Point-of Care Advertising Infographic

Learn more about point-of-care advertising and its impact on consumers in our new infographic. Are adults being reached by POC media? What actions are they taking due to the advertisement? Click here to download this infographic and learn...


Adults with COPD & Kidney Disease are More Likely to Eat Unhealthy

by Michele Deutschman |  Which ailments have a high percentage of adults eating unhealthy? Excluding excessive sweating, data on more than 70 ailments in Kantar Media’s 2014 MARS Consumer Health Studyshows the majority of the... Read More

69% of Adults Used a Prescription Discount or Savings Card in the Last Year

by Jayne Krahn |  More and more consumers and physicians are increasingly choosing to treat ailments with generics over branded drugs. In fact, only 16% of adults agree that it’s worth paying more for... Read More

Young Adults Make Up the Mobile Healthcare Market

by Jayne Krahn |  More than half (59%) of the U.S. population now owns a smartphone, according to Kantar Media’s 2014 MARS Consumer Health Study. That includes almost all (80%) of 18-34 year-olds and 50% of adults 35... Read More

The Majority of Nurse Practitioners and Physician Assistants Use Smartphones for Work

by Alejandro Alvarez |  Year-over-year, there are significantly more nurse practitioners and physicians assistants using a smartphone for professional purposes, according to Kantar Media’s Sources & Interactions 2014 Study –... Read More

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