GUIDES & DECKS

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Free White Paper: The Impact of Electronic Cigarettes on the Smoking Cessation Industry

Almost 6 million adults use e-cigarettes despite the uncertainties around regulation and health consequences, according to Kantar Media’s MARS Consumer Health Study. E-cigs are quickly becoming a top competitor for both OTC and prescription smoking cessation products. This free guide gives you: A profile of the average e-cigarette user and how this person...

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INFOGRAPHIC

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New data on e-cig usage

This week's release of results from the CDC's 2014 National Youth Tobacco Survey is making headlines, particularly in its findings that e-cigarette use among high-school students increased nearly 800%. Why? For teens, a New York Times stor...

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New data on e-cig usage

by Client Services |  This week's release of results from the CDC's 2014 National Youth Tobacco Survey is making headlines, particularly in its findings that e-cigarette use among high-school students increased... Read More

Which Pharma Companies Have Spent the Most on Professional Print Ads through February 2015?

by Client Services |  Johnson & Johnson has maintained its spot at the top pharma company advertising in professional health journals by dollars, according to Kantar Media. The company makes up 7% of the total advertising... Read More

Highest Spending Drug Classes through February 2015

by Client Services |  Advertisers in professional health journals spent over $86 million January through February 2015, according to Kantar Media. Cancer Therapy is the top drug class advertising by both dollars and pages,... Read More

Top Pharma Categories Advertising in Print Medical Journals through February 2015 (by Pages)

by Client Services |  Advertisers in professional health journals purchased 13,410 total ad pages through February 2015, according to Kantar Media. Cancer Therapy is the top drug class advertising by both pages... Read More

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