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Free White Paper: The Impact of Electronic Cigarettes on the Smoking Cessation Industry

Almost 6 million adults use e-cigarettes despite the uncertainties around regulation and health consequences, according to Kantar Media’s MARS Consumer Health Study. E-cigs are quickly becoming a top competitor for both OTC and prescription smoking cessation products. This free guide gives you: A profile of the average e-cigarette user and how this person...

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Point-of Care Advertising Infographic

Learn more about point-of-care advertising and its impact on consumers in our new infographic. Are adults being reached by POC media? What actions are they taking due to the advertisement? Click here to download this infographic and learn...


How Many Doctors Use Tablets?

by Client Services |  The majority of doctors (53%) are using tablet devices for professional purposes, according to recent data from  the most recent Sources & Interactions Study – Medical/Surgical Edition. 47% of all... Read More

Digital Adoption Among Healthcare Key Opinion Leaders

by Client Services |  Key opinion leaders are much more digitally-minded than other physicians, according to the Sources & Interactions Study, September 2014 – Medical/Surgical Edition. Here are a few key... Read More

How Can You Reach Physicians?

by Client Services |  Colleagues and medical journals (accessed via print) continue to have the highest reach among doctors, according to the most recent Sources & Interactions Study, Medical/Surgical Edition.... Read More

Which Pharma Companies Spent the Most in Print Journals in 2014?

by Client Services |  In 2014, Johnson & Johnson spent more than $34 million advertising its drug products in professional health journals, meaning it comprises 6% of the total market share among all companies. 2014 was... Read More

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