GUIDES & DECKS

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Free White Paper: The Impact of Electronic Cigarettes on the Smoking Cessation Industry

Almost 6 million adults use e-cigarettes despite the uncertainties around regulation and health consequences, according to Kantar Media’s MARS Consumer Health Study. E-cigs are quickly becoming a top competitor for both OTC and prescription smoking cessation products. This free guide gives you: A profile of the average e-cigarette user and how this person...

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INFOGRAPHIC

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Point-of Care Advertising Infographic

Learn more about point-of-care advertising and its impact on consumers in our new infographic. Are adults being reached by POC media? What actions are they taking due to the advertisement? Click here to download this infographic and learn...

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The Top Drug Product Classes Advertising in Medical Journals Through Q3 2014

by Client Services |  There were more than 69,169 ad pages purchased in professional health journals through September 2014, a 2% decrease compared to 2013, according to Kantar Media. At the top of list are cancer therapy... Read More

Cancer Therapy Products are the Top Advertised Drugs in Professional Health Journals through Q3 2014

by Client Services |  Print advertising dollars in professional health journals reached more than $443 million through September 2014, a 1% increase year-over-year, according to Kantar Media. The leading product class... Read More

The Top 5 Pharma Companies Investing in Professional Health Journal Advertising Through Q3 2014

by Client Services |    Johnson & Johnson, the top pharma company advertising in professional health journals, more than doubles the second ranked company by dollars invested in advertising through Q3 2014, according to... Read More

What Tasks are Physicians Performing on Their Smartphones?

by Alejandro Alvarez |  One third of physicians say they use their smartphones to make prescribing decisions, according to the Sources & Interactions Study, September 2014: Medical/Surgical Edition. Almost half (44%) say... Read More

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