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Insights on the Changing Media Consumption Habits of Doctors

Doctors’ media consumption habits are changing. Is this a crisis, opportunity or simply the new normal for marketers and publishers? Download the guide to get a high-level view of physician media habits and advertising trends. Mobile device usage Top professional tasks by device Important information sources Professional journal readership and advertising Healthcar...

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Point-of Care Advertising Infographic

Learn more about point-of-care advertising and its impact on consumers in our new infographic. Are adults being reached by POC media? What actions are they taking due to the advertisement? Click here to download this infographic and learn...


Nurses and Physicians Assistants are Almost as Valued as Doctors to Consumers

by Michele Deutschman |  Despite the fact that most adults get some healthcare information from a digital source, doctors still remain the most valued source of healthcare information to the majority of consumers, according... Read More

Adults Who Use Coupons for Prescriptions are More Likely to Value Healthcare Ads and Take Actions

by Michele Deutschman |  26% of adults have used some sort of prescription assistance, savings or loyalty offer in 2013, according to Kantar Media’s 2014 MARS Consumer Health Study. Compared to non-coupon users, these adults... Read More

Adults with COPD & Kidney Disease are More Likely to Eat Unhealthy

by Michele Deutschman |  Which ailments have a high percentage of adults eating unhealthy? Excluding excessive sweating, data on more than 70 ailments in Kantar Media’s 2014 MARS Consumer Health Studyshows the majority of the... Read More

69% of Adults Used a Prescription Discount or Savings Card in the Last Year

by Jayne Krahn |  More and more consumers and physicians are increasingly choosing to treat ailments with generics over branded drugs. In fact, only 16% of adults agree that it’s worth paying more for... Read More

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