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Profiles of Vitamin Consumers

Here at Kantar Media we have created profiles for three specific types of vitamin consumers: Those who have taken Centrum, Emergen-C or One-A-Day within the past twelve months, based on the MARS Consumer Health survey of roughly 22,000 U.S. consumers. These findings can help marketers and media companies better understand how to reach and connect with these...

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Health apps/Mobile Devices in 2015 MARS Consumer Health Study

An exciting change to the MARS Consumer Health Study in 2015 is that it’s now been updated to gather info on how consumers use health-related mobile apps. The rise of mobile is well upon us and Kantar Media has taken some forward-thinking...


Physician Attitudes toward Print advertising are Mostly Positive

by Client Services |    According to Kantar Media's Sources & Interactions Study, September 2015: Medical/Surgical Edition, 43% of physicians feel that ads in print medical journals are a necessary compromise because they... Read More

Physicians Have Positive Attitudes toward Exposure to Advertising at Meetings and Conferences

by Client Services |    Overall, 87% of physicians surveyed in Kantar Media's Sources & Interactions Study, September 2015: Medical/Surgical Edition said they attended some type of meeting/conference or convention at least... Read More

Type-2 Diabetes: Related Conditions and Treatments

by Client Services |  Among the 26 million U.S. adults who have type 2 diabetes, more than 8 in 10 report that they have also experienced some type of diabetes-related complication or condition, according to the 2015 MARS... Read More

Doctors Rank Professional Portals as Most Important Information Source

by Client Services |    Professional portals were used by 93% of doctors on an average of 140.9 times annually. Professional portals are support platforms where physicians can connect with one another to evaluate clinical... Read More

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