GUIDES & DECKS

View all Guides & Decks

Insights on the Changing Media Consumption Habits of Doctors

Doctors’ media consumption habits are changing. Is this a crisis, opportunity or simply the new normal for marketers and publishers? Download the guide to get a high-level view of physician media habits and advertising trends. Mobile device usage Top professional tasks by device Important information sources Professional journal readership and advertising Healthcar...

Download White Paper

INFOGRAPHIC

More Infographics

New 2013 Consumer Healthcare Infographics!

The 2013 MARS OTC/DTC Study, which ties multimedia consumption to medical ailments, pharma brands, and many other data points, is now available. Click here to download the following infographics to get a high-level view of some of the hot...

MORE FROM THE BLOG

Products Recommended Oncology Nurses, Patients Seen and Other Demographic Insights

by Jaime Brewster |  Here are a few interesting insights into the demographics of the oncology nurses surveyed in the Oncology Nursing Readership Study. 77% of the oncology nurses surveyed belong to the Oncology Nursing... Read More

Are Dental Hygienists Using the Internet for Work?

by Alejandro Alvarez |  While the majority of dental hygienists say that they have used the Internet for professional purposes, their usage has remained low and consistent since 2011, according to Kantar Media’s Sources &... Read More

Which Pharma Companies are Making Big Investments to Medical Journal Advertising in 2014?

by Client Services |  Johnson & Johnson has maintained its spot at the top pharma company advertising in professional health journals by dollars, according to Kantar Media. The company makes up 7% of the total advertising... Read More

Almost Half of Doctors Use Smartphones to Reference Drug Data

by Jaime Brewster |  In the Sources & Interactions Study, September 2013: Medical/Surgical Edition, physicians were asked to indicate which professional tasks they perform on a smartphone. Unsurprisingly, accessing the... Read More

More posts