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Free White Paper: The Impact of Electronic Cigarettes on the Smoking Cessation Industry

Almost 6 million adults use e-cigarettes despite the uncertainties around regulation and health consequences, according to Kantar Media’s MARS Consumer Health Study. E-cigs are quickly becoming a top competitor for both OTC and prescription smoking cessation products. This free guide gives you: A profile of the average e-cigarette user and how this person...

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What Are Doctors Doing on Computers?

Beyond access the Internet and email, what tasks are doctors performing on their computers for work reasons? 85% of doctors use computers to research general medical issues or specific clinical situations, according to the most recent...

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What Are Doctors Doing on Computers?

by Client Services |  Beyond access the Internet and email, what tasks are doctors performing on their computers for work reasons? 85% of doctors use computers to research general medical issues or specific... Read More

Website Usage & Qualitative Evaluations: December 2014 Medical/Surgical Edition

by Client Services |  Kantar Media’s Website Usage & Qualitative Evaluations: December 2014 Medical/Surgical Edition is designed to profile physicians' usage of professional websites and their attitudes about those... Read More

Doctors Using Tablets for Professional Purposes

by Client Services |  A slim majority of doctors (53%) are using tablet devices for professional purposes, according to recent data from  the Sources & Interactions Study, September 2014 – Medical/Surgical Edition, and 47%... Read More

How often do doctors consult the Internet after meeting with a patient?

by Client Services |  Doctors consult Internet-based resources regarding a specific patient conditions immediately after a patient consult an average of 4.4 times per week, according to the most recent edition of the... Read More

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