GUIDES & DECKS

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Free White Paper: The Impact of Electronic Cigarettes on the Smoking Cessation Industry

Almost 6 million adults use e-cigarettes despite the uncertainties around regulation and health consequences, according to Kantar Media’s MARS Consumer Health Study. E-cigs are quickly becoming a top competitor for both OTC and prescription smoking cessation products. This free guide gives you: A profile of the average e-cigarette user and how this person...

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INFOGRAPHIC

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Point-of Care Advertising Infographic

Learn more about point-of-care advertising and its impact on consumers in our new infographic. Are adults being reached by POC media? What actions are they taking due to the advertisement? Click here to download this infographic and learn...

MORE FROM THE BLOG

Health and Wellness Research Goes Digital, But Differs by Device

by Michele Deutschman |  When it comes to looking up information related to one’s health or ailments, it’s all about digital. Almost all adults (92%) use a desktop/laptop for health research, according to Kantar Media’s 2014... Read More

Health Research on Social Media is on the Rise

by Jayne Krahn |  As more adults turn to social media sites like Facebook, Twitter and Pinterest, and post personal information, it’s not too surprising that they are also using these platforms to research health... Read More

Almost Everyone Goes Online for Health Research

by Michele Deutschman |  More adults are using the Internet as one of their primary research tools when it comes to information about their health. Almost all (9 in 10) online adults have used the internet for health research... Read More

Three in Ten Physicians Use Email to Communicate with Patients

by Jaime Brewster |  Only 30% of physicians say they use email to communicate with patients, according to the Sources & Interactions Study, September 2014 – Medical/Surgical Edition. This percentage has not changed over... Read More

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