GUIDES & DECKS

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Free White Paper: The Impact of Electronic Cigarettes on the Smoking Cessation Industry

Almost 6 million adults use e-cigarettes despite the uncertainties around regulation and health consequences, according to Kantar Media’s MARS Consumer Health Study. E-cigs are quickly becoming a top competitor for both OTC and prescription smoking cessation products. This free guide gives you: A profile of the average e-cigarette user and how this person...

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INFOGRAPHIC

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Point-of Care Advertising Infographic

Learn more about point-of-care advertising and its impact on consumers in our new infographic. Are adults being reached by POC media? What actions are they taking due to the advertisement? Click here to download this infographic and learn...

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The Top 5 Pharma Companies Investing in Professional Health Journal Advertising Through Q3 2014

by Client Services |    Johnson & Johnson, the top pharma company advertising in professional health journals, more than doubles the second ranked company by dollars invested in advertising through Q3 2014, according to... Read More

What Tasks are Physicians Performing on Their Smartphones?

by Alejandro Alvarez |  One third of physicians say they use their smartphones to make prescribing decisions, according to the Sources & Interactions Study, September 2014: Medical/Surgical Edition. Almost half (44%) say... Read More

Doctors Continue to Perform More Professional Tasks via Computer vs. Smartphone or Tablet

by Bernadette Cognac |  Beyond access the Internet and email, what tasks are doctors performing on their computers for work reasons? 85% of doctors use computers to research general medical issues or specific... Read More

More Than Half of Doctors Use Tablets for Work Reasons

by Jaime Brewster |  More than half of surveyed doctors (53%) use tablet devices for professional purposes, according to current wave data from the Sources & Interactions Study, September 2014: Medical/Surgical Edition.... Read More

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