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Profiles of Vitamin Consumers

Here at Kantar Media we have created profiles for three specific types of vitamin consumers: Those who have taken Centrum, Emergen-C or One-A-Day within the past twelve months, based on the MARS Consumer Health survey of roughly 22,000 U.S. consumers. These findings can help marketers and media companies better understand how to reach and connect with these...

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Health apps/Mobile Devices in 2015 MARS Consumer Health Study

An exciting change to the MARS Consumer Health Study in 2015 is that it’s now been updated to gather info on how consumers use health-related mobile apps. The rise of mobile is well upon us and Kantar Media has taken some forward-thinking...


Multimedia Habits of Uninsured Adults

by Client Services |  Nearly nine out of ten US adults claim to have health insurance and that number continues to grow. But what about those who are still uninsured? According to the 2015 MARS Consumer Health Study, the... Read More

Sources & Interactions Study: Eyecare Edition

by Client Services |  Kantar Media’s Sources & Interactions™ Studies provide a detailed examination of the online and mobile activities of healthcare professionals. We've got a comprehensive overview of information sources... Read More

Who’s #1? Observations on promotional claims by publishers

by Dave Emery |  Kantar Media Healthcare Research audience measurement studies document journal readership, mobile and website usage and other media behaviors across a range of HCP audiences, including physicians, NPs... Read More

How Do Consumers Pay for Prescriptions?

by Client Services |  The chart below shows how prescription drug purchasers pay for their medications. Prescription drugs can be expensive and individuals who use grocery stores to fill prescriptions are 76% more likely... Read More

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