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Profiles of Vitamin Consumers

Here at Kantar Media we have created profiles for three specific types of vitamin consumers: Those who have taken Centrum, Emergen-C or One-A-Day within the past twelve months, based on the MARS Consumer Health survey of roughly 22,000 U.S. consumers. These findings can help marketers and media companies better understand how to reach and connect with these...

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Health apps/Mobile Devices in 2015 MARS Consumer Health Study

An exciting change to the MARS Consumer Health Study in 2015 is that it’s now been updated to gather info on how consumers use health-related mobile apps. The rise of mobile is well upon us and Kantar Media has taken some forward-thinking...


Highest Spending Drug Classes through June 2015

by Client Services |  Advertisers in professional health journals spent almost $300 million January through June 2015, according to Kantar Media. Top 5 Print Ad Drug Classes (Dollars): YTD June 2015 Antineoplastic Agents –... Read More

Healthcare Advertisements & Their Impact on Consumers

by Client Services |  167 million adults have seen or heard healthcare advertising in the last 12 months, according to the 2015 MARS Consumer Health Study. The chart above shows where these adults have seen or heard... Read More

Retail Clinic Patients are More Likely to View Drug Review/Ratings Websites

by Client Services |  The 2015 MARS Consumer Health Study has new data specific to healthcare facilities.  According to the study, 1 in every 10 adults that received medical or health-related services in the last 12 months... Read More

Top 5 Drugs Advertising in Professional Health Journals through June 2015

by Client Services |  Print advertising dollars in professional health journals reached almost $300 million through June 2015, a 1.6% decrease year-over-year, according to Kantar Media. Of the top ten products being... Read More

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