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Profiles of Vitamin Consumers

Here at Kantar Media we have created profiles for three specific types of vitamin consumers: Those who have taken Centrum, Emergen-C or One-A-Day within the past twelve months, based on the MARS Consumer Health survey of roughly 22,000 U.S. consumers. These findings can help marketers and media companies better understand how to reach and connect with these...

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Health apps/Mobile Devices in 2015 MARS Consumer Health Study

An exciting change to the MARS Consumer Health Study in 2015 is that it’s now been updated to gather info on how consumers use health-related mobile apps. The rise of mobile is well upon us and Kantar Media has taken some forward-thinking...


Sources & Interactions: September 2015 Medical/Surgical Edition

by Client Services |  The September 2015 Medical/Surgical Sources & Interactions Study is available now to Kantar Media clients.   This new release includes some notable upgrades to the Sources & Interactions study and... Read More

Which Pharma Companies Have Spent the Most on Professional Print Ads through July 2015?

by Client Services |  Johnson & Johnson has maintained its spot at the top pharma company advertising in professional health journals by dollars, according to Kantar Media. The company makes up almost 6% of the total... Read More

Highest Spending Drug Classes through July 2015

by Client Services |  Advertisers in professional health journals spent almost $350 million January through July 2015, according to Kantar Media. Top 5 Print Ad Drug Classes (Dollars): YTD July 2015 Antineoplastic Agents –... Read More

Top Categories Advertising in Print Medical Journals through June 2015 (by Pages)

by Client Services |  Advertisers in professional health journals purchased 54,567 total ad pages through July 2015, according to Kantar Media. Cancer Therapy is the top drug class advertising by both pages and dollars, as... Read More

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