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Insights on the Changing Media Consumption Habits of Doctors

Doctors’ media consumption habits are changing. Is this a crisis, opportunity or simply the new normal for marketers and publishers? Download the guide to get a high-level view of physician media habits and advertising trends. Mobile device usage Top professional tasks by device Important information sources Professional journal readership and advertising Healthcar...

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New 2013 Consumer Healthcare Infographics!

The 2013 MARS OTC/DTC Study, which ties multimedia consumption to medical ailments, pharma brands, and many other data points, is now available. Click here to download the following infographics to get a high-level view of some of the hot...


Products Recommended Oncology Nurses, Patients Seen and Other Demographic Insights

by Jaime Brewster |  Here are a few interesting insights into the demographics of the oncology nurses surveyed in the Oncology Nursing Readership Study. 77% of the oncology nurses surveyed belong to the Oncology Nursing... Read More

Are Dental Hygienists Using the Internet for Work?

by Alejandro Alvarez |  While the majority of dental hygienists say that they have used the Internet for professional purposes, their usage has remained low and consistent since 2011, according to Kantar Media’s Sources &... Read More

Which Pharma Companies are Making Big Investments to Medical Journal Advertising in 2014?

by Client Services |  Johnson & Johnson has maintained its spot at the top pharma company advertising in professional health journals by dollars, according to Kantar Media. The company makes up 7% of the total advertising... Read More

Almost Half of Doctors Use Smartphones to Reference Drug Data

by Jaime Brewster |  In the Sources & Interactions Study, September 2013: Medical/Surgical Edition, physicians were asked to indicate which professional tasks they perform on a smartphone. Unsurprisingly, accessing the... Read More

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