View all Guides & Decks

Free White Paper: The Impact of Electronic Cigarettes on the Smoking Cessation Industry

Almost 6 million adults use e-cigarettes despite the uncertainties around regulation and health consequences, according to Kantar Media’s MARS Consumer Health Study. E-cigs are quickly becoming a top competitor for both OTC and prescription smoking cessation products. This free guide gives you: A profile of the average e-cigarette user and how this person...

Download White Paper


More Infographics

Point-of Care Advertising Infographic

Learn more about point-of-care advertising and its impact on consumers in our new infographic. Are adults being reached by POC media? What actions are they taking due to the advertisement? Click here to download this infographic and learn...


Johnson & Johnson Making the Biggest Investment in Professional Health Journal Advertising in 2014

by Client Services |  Johnson & Johnson, the top pharma company advertising in professional health journals, more than doubles the second ranked company by dollars invested in advertising through August, according to... Read More

More Eyecare Professionals are Using Smartphones for Work Reasons

by Alejandro Alvarez |  The percentage of eyecare professionals using their smartphones for professional purposes has shown major increases year-over-year, according to Kantar Media’s Sources & Interactions 2014 Study –... Read More

Invokana & Brintellix are Spending the Most in Print Medical Journal Advertising

by Client Services |  Through August 2014, Invokana continues to be the drug product most advertised in medical journals. Invokana, which treats type 2 Diabetes, has spent the most in advertising and purchased the highest... Read More

AdGooroo Finding: Health Insurance is Highly Competitive in Paid Search Advertising

by Client Services |  In the latest report from AdGooroo, the firm explored the Health Insurance category and Paid Search advertising, specifically U.S. Google AdWords activity for desktop and tablet on 6,003... Read More

More posts