Are Healthcare Professionals Communicating with Patients Through Email?
While Internet use is ubiquitous in healthcare, and e-mail is one of the top tasks performed by HCP’s on both computers and mobile devices, using email to communicate with patients is still fairly uncommon in the professional health world. There are issues of confidentiality and accountability, and there is a time commitment that comes with email as well.
While only 28% of physicians surveyed in the Kantar Media’s Sources & Interactions Study – Medical/Surgical Edition reported using email communication with patients, the PA/NP version of the study showed that that percentage is actually slightly higher among nurse practitioners. Conversely, the percentage of physician assistants using email to communicate with patients was lower than both doctors and nurse practitioners.
The percentage of NPs that email with patients increased 6% year-over-year, while physician assistants barely showed any movement since 2012.
Kantar Media’s Sources & Interactions™ Studies offer a detailed examination of healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more. The Physician Assistant/Nurse Practitioner Edition, conducted every year, is designed to profile physician assistants' and nurse practitioners’ media use in these areas of interest to healthcare marketers and media professionals.
To find out more about the study and specialty-specific data, let us know.