More Consumers Using Social Media for Health Research
Social on the rise. In the last two years, there has been a 21% increase in social media use for healthcare research, according to Kantar Media’s 2013 Online Behavior Study.
The biggest jump came via health videos but health blogs also saw a huge increase. Social media represents a growing space for the healthcare industry and in just a few years, the number of adults using it as an information source is growing. How will pharma companies and device manufacturers look to reach their consumers in this space?
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The MARS Online Behavior Study helps the industry make better decisions about how to incorporate online into pharmaceutical and OTC marketing strategies. The MARS Online Behavior Study is fielded as a re-contact among the MARS Core respondents who said they accessed the Internet in the last 30 days.